Privacy Policy

At The Sports Edit, we believe in transparency, trust, and empowering our community of movers. Just as we carefully curate versatile, high-quality activewear for your lifestyle, we approach your personal data with the same care, precision, and respect. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thesportseditclothing.com.

Please read this policy carefully. By using our website, you consent to the practices described herein. If you disagree with any part, please discontinue use of our site.

1. Who We Are & Our Philosophy

The Sports Edit serves a discerning, internationally-minded community of active individuals who value quality, style, and performance—from studio wear to street style. Our digital experience is designed to be as seamless, secure, and distraction-free as our Cloud 5 leggings. This philosophy extends to how we handle your personal data.

2. Information We Collect

We collect information that helps us provide a smooth, personalised shopping journey and improve our services.

A. Information You Provide Directly:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number when you create an account, make a purchase, or contact customer service.
• Payment Data: When you checkout, we process payment details (like card type and last four digits) via our secure, encrypted gateways. We never store your full payment card details on our servers.
• Profile & Preference Data: Size preferences, wish lists, order history, and communication preferences when you create an account.
• Communication Data: Correspondence with us via email or other channels.

B. Information Collected Automatically:

• Technical & Usage Data: IP address, browser type, device information, operating system, pages viewed, time spent, referral URLs, and navigation patterns.
• Cookie & Tracking Data: See Section 6 for detailed information.

3. How We Use Your Information

We use your data with the clarity and purpose that reflects our brand ethos—to enhance your experience and service our global community.

• To Fulfil Your Order: Process payments, arrange shipping, send order confirmations and tracking updates.
• To Provide Customer Service: Respond to your enquiries and provide support.
• To Personalise Your Experience: Recommend products (like leggings, casual jackets, or athleisure wear) tailored to your activity and preferences.
• To Improve Our Website & Collections: Analyse trends to optimise site performance, product range, and marketing.
• For Security & Fraud Prevention: Protect our website, business, and customers.
• For Marketing (with your consent): Send emails about new collections, edits, and offers. You can opt-out anytime.

4. Legal Basis for Processing (GDPR Compliance)

For our customers in the United Kingdom and European Economic Area (EEA), we process your personal data on the following legal bases:

• Performance of a Contract: To fulfil your order and deliver the products you purchase.
• Legitimate Interests: To operate our business, improve our services, and prevent fraud, provided your interests and fundamental rights do not override those interests.
• Consent: Where you have given clear consent, e.g., for marketing communications.
• Legal Obligation: To comply with applicable laws and regulations.

5. Data Sharing & Disclosure

We treat your data with the same integrity we apply to curating our edits. We do not sell your personal data. We may share it only in these specific circumstances:

• Service Providers: Trusted third parties who perform services on our behalf (payment processing via Visa, Mastercard, JCB, PayPal; shipping carriers; IT support; email marketing platforms). They are contractually bound to protect your data and use it only for the services we specify.
• Legal Requirements: If required by law, regulation, or legal process (e.g., court order).
• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business.

As we ship globally (excluding parts of Asia and some remote locations), your data may be transferred to and processed in countries outside the UK/EEA. We ensure such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses.

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to ensure a seamless, efficient checkout and to understand how our community interacts with our site—much like how we refine our collections of running clothing and yoga wear based on your feedback.

• Essential Cookies: Necessary for site functionality, like remembering items in your basket and secure checkout.
• Analytics Cookies: Help us understand site performance and visitor behaviour (e.g., Google Analytics, in anonymised form).
• Marketing Cookies: Used to deliver relevant ads on other platforms, based on your browsing.

You can control cookie settings via your browser. Disabling essential cookies may affect your shopping experience.

7. Data Storage & Security

Your security is our priority. We implement robust technical and organisational measures to protect your data:

• Encryption: Our site uses advanced SSL encryption, and all payments are processed through industry-standard, encrypted gateways.
• Access Controls: Strict internal access controls limit data access to authorised personnel only.
• Data Retention: We retain personal data only as long as necessary for the purposes collected, including to satisfy legal, accounting, or reporting requirements.
• Secure Infrastructure: We partner with reputable hosting and technology providers to maintain a secure environment.

8. Your Rights & Choices

You have rights over your personal data, reflecting our commitment to an empowering and transparent relationship:

• Access & Portability: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate data.
• Erasure (“Right to be Forgotten”): Request deletion of your personal data, subject to legal obligations.
• Restriction & Objection: Request we limit or stop processing your data in certain circumstances.
• Marketing Opt-Out: Unsubscribe from marketing emails via the link in every email or your account settings.
• Account Management: Access, update, or delete your account information anytime by logging into your account.

To exercise these rights, please contact us using the details in Section 10. We will respond within one month, in line with regulatory requirements.

9. International Customers

While our prices are displayed in GBP (£) and we operate from the UK, we welcome a global community. If you are located outside the UK, please note that your data may be transferred to and processed in the UK, which has data protection laws deemed adequate by the European Commission. Your bank will handle any currency conversion based on their rates.

10. Contact Us

11. Policy Updates

We may update this policy periodically to reflect changes in our practices, services, or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review it occasionally.

Thank you for trusting The Sports Edit with your journey—from click to doorstep.